Ashley mcdonnell
Ashley McDonnell is an Irish business executive within the luxury and tech industries, a Director at global luxury group PUIG (EUR 4.3 billion revenue in 2023), host of the Tech Powered Luxury podcast, lecturer at leading business schools including HEC Paris where she teaches Tech Powered Luxury as a module to MBA and Executive MBA students.
Ashley started her career as a Digital Analyst within the headquarters of LVMH in Paris, followed by leading the digital strategy for Christian Dior’s Travel Retail Division. In 2019, Ashley joined Google as Luxury Account Manager, managing a USD 8-figure portfolio of annual revenue through digital media spend for leading luxury brands.
In 2021, Ashley stepped back in-house within the luxury industry, taking on a leadership role at fashion & beauty conglomerate PUIG, as Digital Media & E-Commerce Director, leveraging cutting edge technology and digital marketing to drive creativity and growth within the groups’ portfolio of luxury brands.
Ashley holds multiple advisory board positions, including 8,500+ members organisation Digital Business Ireland, Pavan Beauty (featured in Dragon’s Den UK 2024) and blockchain start-up focused on insuring luxury goods: Vaultik.
